Client First

Why do clients seeks financial advice?  To get answers.  So we must start with clients three most basic questions - regardless of whether clients have reached financial independence or not.

1. What is my financial strength today?
2. What will my financial strength be, if I continue with my current financial strategy, activities and holdings?
3. What can I do to change this position to better map to my goals and objectives?

This diagram takes a clients’ financial position and analyses it in such a way to identify how the client can:

1. Become financially independent
2. Maximise their wealth
3. Understand any threats to existing assets over time.

This model helps advisors clearly identify for clients different shortfalls in their financial plan, and match the correct products to fill any gaps.

This is a key step in the 3Q framework as we begin to help clients understand their holistic financial picture in context.

Information, Advice and Collaboration: Bringing Wealth Management Together

If we understand the information clients wants to receive, we need to now think about the process we use to communicate and collaborate with clients.  This process should facilitate the client, and make advisors workflow seamless. 

• Collect information in a flexible manner that gives immediate feedback and streamlines data collection
• Provide a high standard of consistent advice across all market segments
• Collaborate with clients continuously over multiple channels with the three questions as the basis for constant conversation

Collecting information in a flexible manner

3Q’s model allows:

• Fuzzy data - un-audited information from clients (e.g., roughly how much is in your pension?)
• Audited (.g., CRM system)
• Estimated data

The advantage is that allowing for fuzzy and estimated data means that advisors can immediately provide clients with some information on their financial picture - even with very little information.  Clients get feedback and advisors can give an immediate sense of a clients financial situation. 

Consistent Advice

3Q have a highly sophisticated rules engine, which analyses the client’s personal balance sheet. Every piece of advice that is highlighted to the client has a foundation in the data collected from the client. Not only can advisors instantly provide advice, but advisors of different capabilities can use the same system to their advantage - providing organsiations with one consistent advice model.

24/7 Communication

3Q has the ability to regularly analyse a client's portfolio and provide immediate and automatic communication to clients as needed.  This ensures that trust is built up from the beginning and can guarantee life long client / advisor relationships.