Illuminate Your Online Life Cover Offering to Your Clients

Online financial services providers need a proposition that will differentiate their product offering but also create a compelling story that will entice their customer to finish the quotation.

3Q's Proposition
3Q's online life cover application addresses the main challenges facing online life cover.

3Q creates a context for purchasing cover. The basis of the 3Q online life cover product is to demonstrate to customers, why they are purchasing a specified amount of life cover. By ensuring that customers understand how long their assets will last in the event of death, 3Q demonstrates a compelling reason to purchase life cover in the context of the client's asset holdings for their family, rather than simply asking clients how much cover they want - something many clients may not know.

3Q creates intimacy with the client. Providing context coupled with a easy to use design, 3Q gives customers the confidence and ease to be self-sufficient when it come to their personal finances - and importantly complete the quotation process. The 3Q online life cover product provides an option to contact the office of the financial service provider in the event that they require assistance.

3Q demystifies the purchasing process of life cover. Existing tools are often either too simple or too complex to help clients understand what they are buying. Customers often become frustrated and do not execute the full quote. Through the use of 3Q's Interaction Design, the customers' needs and wants are identified and satisfied throughout the product and process of purchasing.

For more information, download our life cover online brochure.