Contextualise the Sale of Your Lifecover Product

The life cover market is a volume-based business with increased market competition driving down prices. Financial organisations need a proposition that will generate an increase in premiums and impact on life cover activity.

3Q’s Proposition
Creating context for customers and focusing this context around financial independence is at the foundation of 3Q's life cover application.  The 3Q proposition dramatically increases premiums and increases market penetration for financial services providers.



3Q demystifies the purchasing of cover. The basis of the 3Q life cover product is to demonstrate to customers, why they are purchasing a specified amount of life cover, rather than simply asking customers how much cover they want. Helping customers understand exactly why they are making a financial purchase enhances the sales relationship and process.

Providing a compelling reason to purchase life cover, 3Q:

• Improves customer understanding of the product they are purchasing
• Demystifies the sales process for the end-user
• Saves time on application processing
• Provides higher customer satisfaction levels

3Q’s use of financial independence holds the key. The context and understanding for customers comes from 3Qs use of financial independence and assets survival. The application shows how much of a drop in lifestyle would be needed to ensure asset survival, or in the event of no drop in lifestyle, how long assets with last. This is a very compelling reason to purchase life cover, rather than simply asking customers how much cover they want – something many clients may not know.

For more information, download our life cover brochure.